SOFWAH ARABIC GRILL

Restoran Sofwah Arabic Grill is a well-established brand specializing in authentic Arabic cuisine, with a strong presence in Sungai Petani, Kuala Nerang, Gurun, and Alor Setar. Known for its signature Nasi Arab Mendy, grilled meats, and traditional Middle Eastern flavors, the restaurant has become a go-to destination for Arabic food lovers in Malaysia.

Our collaboration with Restoran Sofwah focused on enhancing its brand positioning and digital presence. We worked on refining its branding strategy, content direction, and customer engagement approach to strengthen its visibility and appeal across online platforms. Through an optimized digital strategy, we helped position Sofwah as a leading name in the Arabic dining scene.

With its continued expansion and growing customer base, Restoran Sofwah Arabic Grill is set to become a dominant player in Malaysia’s F&B industry, offering a blend of authentic flavors, warm hospitality, and an engaging brand experience.